In today’s world, eco-conscious consumers and businesses are increasingly searching for alternatives to plastic and foam. The Square Eco-Friendly Sugarcane Pulp Tray in natural color offers a practical and sustainable solution for serving and packaging food. Made from 100% biodegradable sugarcane bagasse, this compostable tray is perfect for frozen meals, takeout, or deli displays, all while minimizing environmental impact.

This sugarcane pulp tray is not only compostable and PFAS-free but also sturdy and reliable for a wide range of food applications. Whether you're storing hot entrees or freezing pre-packaged meals, the tray holds up under various temperatures and maintains its shape without leaks or breaks. Its natural, minimalist appearance also adds a clean and modern touch to your food presentation.

With its eco-friendly design, the tray supports a zero-waste lifestyle and is an excellent option for restaurants, food manufacturers, catering businesses, and environmentally aware households. By switching to plant-based packaging, users contribute to a more sustainable food industry—helping reduce landfill waste and dependence on petroleum-based plastics.

 

At Biosettings, we are proud to offer innovative, earth-friendly food packaging solutions that don’t compromise on quality. Our Square Eco-Friendly Sugarcane Pulp Tray is a reflection of our commitment to sustainability and responsible sourcing.

What best describes the difficulties facing the beauty industry today? Maybe "mountains" is more appropriate. Although it falls into the stereotype, it does accurately express the difficult and heavy survival and development of beauty companies under the environment of economic downturn and industry volume. This heavy, especially in product development and iteration.

On the one hand, as the "core" of the product, beauty raw materials have also failed to escape the pain of low level competition such as roll cost and roll price, in order to save costs, or to seize users, false additions, prohibited additions and other phenomena frequently appear, truly innovative raw materials may be difficult to be widely used because of cost problems, beauty raw materials innovation power, or thus greatly suppressed. On the other hand, in the field of efficacy that can best capture the minds of consumers, conceptual speculation is still prevalent, and precise skin care that can better capture user needs and alleviate their pain points is on the rise, and there are still many things to be solved and improved.

At present, the innovation and iteration of cosmetic raw materials and the breakthrough of core technologies have become the key elements to promote product upgrading and meet the diversified needs of consumers. Cosmetic formula is the core, and raw materials are the basis of this core.

We, Anhui Newman Fine Chemicals Co., Ltd., are the top leading manufacturer of carbomer and acrylates copolymer. Anhui Newman has been producing carbomer products for the past 14 years, Product quality is constantly improved and constantly innovative. Now we are launching a new type of an anionic hydrophobically modified alkali-soluble acrylic polymer emulsion (HASE) NM-Carbomer Aqua 25，INCI Name: Acrylates/ Steareth-20 Methacrylate Crosspolymer，like other liquid  acrylates copolymer such as NM-Carbomer SF-1, NM-Carbomer Aqua10, and NM-Carbomer Aqua 20, provides a liquid, cold processable product with a solid content of 30%, have  excellent thickening and stability properties. They  instantaneously thicken upon neutralization providing ease of handling and increased manufacturing efficiency. NM-Carbomer Aqua 25 specifically imparts efficient thickening properties for amino acid surfactant systems, and has excellent clarity gels , which can be extensively applied for formulations containing high levels of surfactant.

 Here is  NM-Carbomer Aqua25  performance and features:

 Skin cleansing 

 Amine acid surfactant system

 Easy-to-Use Liquid Form

 Thickening and Flow Control

 Highly associative and very pseudoplastic

 Synergistic interaction with surfactants, particulates and hydrophobic raw materials

High surfactant synergy

 High-transparent Formulations

 pH Flexibility

 Surfactant Compatibility

Recommended Applications

 Facial cleansers

 shampoos

 Bath foams

 liquid soaps

 Lotions

 Moisturizing creams

 Shampoos

 Shower gels

 hand cleaners

 

 

What Type of Blanket Is Best for Picnics?

Picnics are a cherished way to enjoy the outdoors, whether in a sun-drenched park, a shady forest, or a breezy beachside. Yet, the success of a picnic often hinges on one essential item: the blanket. A well-chosen picnic blanket not only provides comfort but also withstands environmental challenges. So, what makes the perfect picnic companion? Let’s explore the key features to consider.

Durability and Material Matter
The foundation of a great picnic blanket lies in its material. For rough surfaces like grass, sand, or gravel, a durable, tear-resistant fabric is non-negotiable. Polyester blends are popular for their strength and weather resistance, while canvas offers a sturdy, classic option. However, pure canvas can be heavy and less portable. Modern hybrids, combining polyester with a waterproof backing, strike a balance between resilience and convenience.

Waterproofing: A Must-Have Feature
Grass can be damp, and beaches are often sandy and moist. A waterproof or water-resistant layer beneath the top fabric is crucial to keep you dry and comfortable. Many blankets feature a PVC or polyurethane-coated bottom, acting as a barrier against moisture, dew, or spills. This feature not only protects you but also prevents the blanket from absorbing ground moisture, ensuring it dries quickly after use.

Portability and Ease of Transport
A picnic blanket’s practicality extends beyond its surface. Look for lightweight options that fold compactly into carry bags with handles or straps. Some designs include built-in storage pockets for utensils, napkins, or even a bottle opener. For hikers or those traveling far, a blanket that doubles as a tote bag—with reinforced corners or straps—can be a game-changer, eliminating the need for multiple items.

Size and Comfort Considerations
Consider how many people will use the blanket. A family picnic demands ample space, while a solo outing might suit a smaller, portable option. Additionally, think about thickness. A thin blanket might suffice on dry grass, but a padded or fleece-lined version adds comfort on harder surfaces like concrete or rocky terrain. Some blankets even include removable foam inserts for customizable cushioning.

Style and Aesthetic Appeal
While functionality reigns supreme, style isn’t irrelevant. Vibrant patterns, neutral tones, or themed designs can elevate your picnic’s ambiance. Opt for colors that resist fading from UV exposure, ensuring your blanket stays vibrant season after season.

Final Verdict
The ideal picnic blanket blends durability, waterproofing, portability, and comfort. For versatility, a polyester-canvas hybrid with a waterproof base and carrying straps checks most boxes. Add a touch of personal style, and you’ve got a recipe for countless memorable outings. So, the next time you plan a picnic, choose a blanket tailored to your needs—and let the adventures unfold!

 

Selecting the right picnic blanket material is crucial for balancing comfort, durability, and practicality in outdoor settings. From sandy beaches to damp grassy fields, the ideal material must address key challenges like moisture resistance, ease of cleaning, and portability. After evaluating mainstream options, three materials emerge as top contenders: Oxford cloth, PVC-coated composites, and multi-layered fabric designs.

Oxford Cloth: The Durability Champion
Oxford cloth, particularly 600D nylon-based variants, dominates the market for its robust construction. Its high-density weave resists tears and abrasions, making it suitable for rough terrains. Brands like NatureHike and Mobi Garden utilize this material in their products, combining Oxford cloth with PVC or aluminum film backings to enhance waterproofing. For example, the NatureHike CNK2350WS010 model features a waterproof Oxford cloth top layer paired with a moisture-blocking aluminum film base, creating a barrier against damp ground. This material’s lightweight yet resilient nature allows it to withstand frequent machine washing without deformation, a key advantage for families with children.

PVC-Coated Composites: The Waterproof Specialist
PVC-based blankets excel in moisture resistance. The material’s non-porous surface repels water and spills, ensuring dry seating even on wet surfaces. However, pure PVC blankets often sacrifice comfort due to their rigid texture. Innovative designs, such as the FEISTEL 200x200cm model, address this by integrating a PVC base with a softer polyester top layer. This hybrid structure maintains waterproofing while improving tactile comfort. The downside lies in PVC’s environmental impact—some formulations may contain non-eco-friendly additives. Consumers should prioritize brands like FEISTEL, which use phthalate-free PVC coatings to mitigate health concerns.

Multi-Layered Fabric Designs: The All-Rounder
Three-layered blankets merge Oxford cloth, padding, and waterproof membranes to create versatile solutions. The top layer, typically made of abrasion-resistant Oxford cloth, shields against dirt and UV rays. The middle layer, often filled with cotton or polyester wadding, adds cushioning. The bottom layer, commonly a PEVA or aluminum film, blocks moisture. Models like the JD.com-exclusive 200x200cm picnic blanket exemplify this approach, offering machine-washable convenience and a 1kg lightweight design. While slightly bulkier than single-layer blankets, their enhanced comfort and adaptability make them ideal for extended outdoor stays.

Tailoring Your Choice to Usage Scenarios
For frequent travelers prioritizing lightweight durability, Oxford cloth blankets with reinforced seams are optimal. Families seeking hassle-free cleanup should opt for PVC-hybrid models. Multi-layered designs cater to users valuing all-day comfort. Regardless of choice, consumers should verify product certifications for safety and environmental compliance. By aligning material properties with specific needs, picnickers can ensure a seamless blend of functionality and enjoyment in nature.

 

In the field of outdoor products, the FEISTEL brand has launched a "pocket-level" portable chair with its innovative design and technological breakthroughs, redefining the portable standard for outdoor and daily use with its extremely small size and ultra-light weight. This product has become a lightweight benchmark among similar products through material innovation and structural optimization.

Core parameters: 1.7kg extreme lightweight
The FEISTEL portable chair uses an aviation-grade 22mm aluminum tube frame and ultra-light polyester tear-resistant fabric. The overall weight is only 1.7kg, which is equivalent to the total weight of three bottles of mineral water. This data is significantly better than mainstream products in the market. For example, although the Helinox Chair Zero is famous for its ultra-light weight of 0.9kg, FEISTEL has improved the support stability by thickening the tube diameter while maintaining a similar weight. The maximum load-bearing capacity is 150kg, which can meet the daily needs of most users. Its storage size is compressed to a cylinder with a diameter of 8cm and a height of 30cm, which can be easily stuffed into the side pocket of a backpack or mounted on the outside of a mountaineering bag, completely getting rid of the pain points of traditional folding chairs that "take up space and are difficult to carry".

 

Structural innovation: modularization and functional integration
FEISTEL's design breakthroughs are reflected in three core innovations:

Quick-release pipe connection system: The traditional screw fixation is replaced by a snap-on joint, which takes only 10 seconds to unfold. When storing, there is no need to disassemble the pipe, and it can be folded directly.
Adjustable backrest angle: The chair back supports three-level tilt adjustment, which is suitable for different scenes such as reading and lunch break, breaking the industry inertia of "portability means sacrificing comfort".
Hidden storage bag: A waterproof storage bag is built under the chair surface to store small items such as mobile phones and water cups to avoid the burden of additional backpacks.
Application scenarios: Full scene adaptation from cities to wilderness
The lightweight characteristics of this product make it a multi-scene artifact:

Outdoor scene: It can be used as a temporary resting point when hiking and camping, and fishing enthusiasts can place it by the stream and match it with a non-slip foot pad to adapt to complex terrain.
Urban commuting: Office workers can use it as a spare chair in the office, and the volume after folding only occupies 1/4 of the desktop; photography enthusiasts can use it as a camera position auxiliary tool when shooting outdoors.
Emergency scenarios: Family reserves or vehicle-mounted emergency equipment, temporary seats during natural disasters or power outages.
Industry comparison: The art of balancing lightweight and practicality
Compared with similar products on the market, FEISTEL has significant competitive advantages:

Compared with tactical seats: For example, the hinata × redad vintage military chair has a unique style, but it weighs 2.5kg and lacks storage design. FEISTEL achieves better functional integration with lighter weight.
Compared with environmentally friendly models: ZEROGRAM recycled nylon chair is environmentally friendly, but it weighs 1.8kg and has no angle adjustment. FEISTEL achieves a better balance between lightweight and practicality.

 

FEISTEL portable chair redefines the boundaries of portable furniture with its extreme lightweight of 1.7kg, modular design and full-scenario adaptability. Whether it is the "lightweight" pursued by outdoor explorers or the "comfortable on the go" needed by urban people, this product shows the profound impact of technological innovation on lifestyle.

 

As a custom plastic tubes manufacturer, we often get asked: "What's the best packaging solution for body care products?" The debate between airless tubes and traditional tubes is heating up, and for good reason. Both options have unique advantages, but choosing the right one depends on your brand's goals, product needs, and customer expectations. Let's dive into the key differences to help you make an informed decision.​

 

 

1. How They Work: A Simple Breakdown​

Traditional Body Care Tubes​

Traditional tubes are the classic choice you've seen on store shelves for decades. They work like this: squeeze the tube, and product flows out through the opening. They typically have a simple design with a screw-on cap or flip-top lid. These tubes rely on external pressure to dispense product, which means air can easily enter the tube every time you open it.​

Airless Tubes​

Airless tubes use a clever mechanical system to keep air out. Inside, there's a piston or diaphragm that moves up as you squeeze the tube, pushing product out without letting air in. This "airless" design prevents oxidation, bacterial growth, and product waste. Think of it as a pump system built directly into the tube—no need for separate pumps or jars.​

2. Performance: Which Keeps Products Fresher?​

Traditional Tubes: Vulnerable to Air and Bacteria​

Every time you open a traditional tube, air mixes with the product. This exposure can cause:​

Oxidation: Ingredients like natural oils or vitamins break down faster.​

Bacterial growth: Moist environments inside the tube can foster microbes, especially for water-based products.​

Product drying out: Openings allow moisture to evaporate, changing texture over time.​

Airless Tubes: Lock in Freshness and Efficacy​

Airless technology solves these problems by:​

Sealing out air: No oxygen means slower ingredient degradation.​

Preventing contamination: The piston system minimizes contact with external elements.​

Maximizing product use: The design ensures you can squeeze out every last drop, reducing waste by up to 30% compared to traditional tubes.​

Why it matters for brands: If your products contain sensitive ingredients (like retinol, hyaluronic acid, or essential oils), airless tubes protect their efficacy, extending shelf life and enhancing customer satisfaction.​

3. User Experience: Convenience vs. Innovation​

Traditional Tubes: Familiar but Flawed​

Pros:​

Easy to use—just squeeze and go.​

Affordable upfront costs.​

Cons:​

Hard to control product flow (ever had a glob of lotion squirt out too fast?).​

Difficult to use when the tube is nearly empty (hello, rolling up the ends!).​

Not ideal for thick formulas like creams or serums, which can get stuck in the tube.​

Airless Tubes: Modern and User-Friendly​

As a custom plastic tubes manufacturer, we don’t just sell tubes—we solve problems. Whether you need a traditional tube for a mass-market lotion or an airless design for a luxury serum, we’ll help you:​

Select the right materials (recyclable, UV-resistant, etc.).​

Optimize costs without compromising quality.​

Add unique features (matte finishes, custom colors).​

Contact us today to discuss how packaging can elevate your brand—and keep your products performing at their best.

 

In the competitive world of body care products, standing out from the crowd is essential for brand success. One often-overlooked yet powerful tool to achieve this is through custom body care tubes. These versatile packaging solutions not only protect your products but also serve as a canvas to showcase your brand's unique identity. Let's explore how you can leverage custom tubes to make your brand shine.

 

Choose the Right Materials

 

The material of your body care tube plays a crucial role in both the product's protection and the brand's image. There are several options available, each with its own set of advantages. Plastic tubes, such as those made from HDPE or PET, are popular for their durability and affordability. They can withstand various temperatures and are resistant to impact, making them suitable for a wide range of body care products, from lotions to creams.

For a more premium look and feel, consider aluminum tubes. Aluminum is not only stylish but also provides excellent barrier properties, protecting your product from light, air, and moisture. This is especially important for products that are sensitive to environmental factors. Additionally, aluminum tubes are recyclable, which can appeal to environmentally conscious consumers. When selecting materials, work with your manufacturer to determine the best option for your product's specific needs and your brand's values.

 

 

Tell Your Brand Story

 

In today's market, consumers are looking for more than just a product; they want to connect with a brand's story and values. Your custom body care tubes can be a powerful tool to communicate your brand's narrative. Use the packaging to share your brand's mission, whether it's a commitment to sustainability, cruelty-free practices, or ethical sourcing. This can help build a deeper connection with your audience and create brand loyalty.

You can also use the tube's packaging to tell a story about the product itself. For example, if your body care product is made from all-natural ingredients, highlight this on the tube with simple, clear messaging. Share the inspiration behind the product's creation or the benefits it offers to the user. By incorporating your brand story into the packaging, you turn a simple body care tube into a meaningful touchpoint with your customers.

 

Partner with the Right Manufacturer

 

The key to achieving high-quality custom body care tubes lies in partnering with the right manufacturer. Look for a manufacturer with experience in producing custom tubes, especially if you have specific needs such as those for lip gloss tubes. A reputable lip gloss tube manufacturer will have the expertise and equipment to handle different materials, designs, and functionalities.

When choosing a manufacturer, consider factors such as their production capabilities, quality control processes, and minimum order quantities. Ensure that they can meet your deadlines and provide consistent, high-quality products. Additionally, look for a manufacturer that offers excellent customer service and is willing to work with you throughout the design and production process. They should be able to answer your questions, provide samples, and make adjustments as needed to ensure your satisfaction.

 

Ready to start? Find a partner like an eco friendly lip balm tube manufacturer who shares your vision. Your next big seller might start with a tube that stands out—literally!

 

When developing skincare products, the right packaging isn’t just about looks—it directly affects how long your formulas stay effective. Tube materials play a critical role in preserving ingredients, blocking contaminants, and maintaining product quality. This guide breaks down how different materials impact shelf life, helping brands and empty cosmetic tubes manufacturers make informed choices.​

1. Why Material Choice Matters: The Science of Preservation​

Skincare formulas (like serums, creams, or lotions) are vulnerable to oxygen, light, moisture, and bacteria. A tube’s material acts as a barrier—its quality and composition determine how well it protects the product inside.​

Oxygen Barriers: Oxidation can degrade active ingredients (e.g., vitamin C or retinol), causing discoloration or reduced efficacy.​

Moisture Control: Humidity can dilute water-based formulas or promote microbial growth.​

Light Protection: UV rays damage photosensitive ingredients like essential oils or plant extracts.​

Key Fact: A poorly chosen material can shorten shelf life by 30%–50%, even with perfect formulation.​

2. How to Optimize Shelf Life with Material Choices​

a. Match Material to Formula​

Water-Based Products: PE or composite tubes with basic barriers are sufficient.​

Oil-Based or Active Formulas: Aluminum or PE with EVOH layers to prevent oxidation.​

Natural/Organic Formulas: Consider aluminum for maximum protection, or biodegradable tubes with added preservatives.​

b. Prioritize Sealing Technology​

A tube’s closure (flip-top, screw cap, or airless pump) matters as much as the material.​

Airless Pumps: Reduce air exposure, extending shelf life by up to 50% for serums.​

Heat-Sealed Tips: Prevent leaks and contamination for thick formulas like body butters.​

c. Work with Experienced Manufacturers​

Empty cosmetic tubes manufacturers with expertise in material science can recommend the best options based on your formula’s needs. Ask for:​

Compatibility Testing: Ensure the tube material won’t react with active ingredients.​

Barrier Performance Data: Moisture vapor transmission rate (MVTR) and oxygen transmission rate (OTR) reports.​

Sustainability Certifications: If eco-friendly materials are a priority (e.g., PCR content or compostability).

 

​

3. Storage Tips to Maximize Shelf Life​

Even the best material needs proper storage:​

Avoid Extreme Temperatures: Heat or cold can degrade materials and formulas. Store at 15–25°C (59–77°F).​

Keep It Sealed: Always close tubes tightly after use to minimize air and moisture exposure.​

Light Protection: Store products in dark cabinets or use opaque tubes for photosensitive formulas.​

Conclusion: Material Matters for Quality and Trust​

Your choice of tube material directly impacts product safety, efficacy, and customer satisfaction. By matching materials to formula needs, partnering with knowledgeable empty cosmetic tubes manufacturers, and prioritizing barrier technology, you can ensure your skincare products stay fresh longer—building trust and loyalty with every use.​

Ready to optimize your packaging? Start by discussing your formula’s unique needs with a manufacturer who understands material science and shelf life dynamics. Your products (and customers) will thank you for it.

In the fast-paced beauty industry, makeup tube packaging isn’t just a container—it’s a brand’s first impression. To stand out, brands need designs that blend creativity, functionality, and sustainability. As a cosmetic packaging supplier, we’ve seen firsthand how innovative tubes capture attention and drive sales. Here’s how to make your makeup tubes unforgettable.

 

1. Eco-Friendly Tube Packaging: Sustainability as a Selling Point

Recyclable Aluminum: Lightweight, infinitely recyclable, and ideal for creams or serums.

Refillable Systems: Reduce waste by offering reusable outer tubes with replaceable inner cartridges.

Case Study: A skincare brand saw a 30% sales boost after switching to eco-friendly tube packaging with a “100% Recycled” label.

 

2. Functional Design: Solving Consumer Pain Points

Great packaging solves problems. Here’s how to turn practicality into a design asset:

Leak-Proof Valves: Ensure mess-free application, even in travel-sized tubes.

Squeeze-to-Open Mechanisms: Eliminate frustrating caps with ergonomic designs that open with a simple press.

Transparent Windows: Let users see product levels at a glance, reducing guesswork.

For mascara or lip gloss, a precision applicator built into the tube’s cap can enhance user experience and cut down on waste.

 

3. Aesthetic Innovation: Turning Heads on Shelves

In a crowded market, aesthetics matter. Use these trends to make your tubes visually striking:

Matte Finishes: Add luxury with soft-touch textures.

Metallic Accents: Foil stamping or metallic inks create premium appeal.

Bold Shapes: Curved, hexagonal, or sculptural tubes catch the eye instantly.

Pair colors with your brand story—for example, pastel tones for a minimalist line or neon hues for a playful vibe.

 

 

4. Market Trends to Watch

Stay ahead with these emerging ideas:

Minimalist Packaging: Clean, clutter-free designs appeal to modern tastes.

Vegan-Friendly Materials: Certify tubes as cruelty-free and vegan for ethical appeal.

Interactive Packaging: Tubes that transform into art when empty or feature peel-off stickers.

 

Conclusion

As a cosmetic packaging supplier, we specialize in eco-friendly tube packaging and cutting-edge designs that align with consumer values.We believe we can make your makeup tubes stand out, blend sustainability, functionality, and creativity.

In the world of packaging, paper gift boxes and paper packaging boxes are more than just containers—they’re the first impression of your brand. For businesses that rely on bulk shipping, ensuring these boxes arrive in pristine condition is a top priority. At every step, from production to delivery, we implement rigorous quality control measures to protect your packaging and uphold your brand’s reputation. Here’s how we do it.

 

1. Raw Material Selection: The Foundation of Durability.Quality begins with the right materials. Our paper gift boxes are crafted from FSC-certified paperboard or corrugated cardboard, chosen for their strength and resilience. For high-end products like luxury paper packaging boxes, we use thicker, layered paperboard to prevent bending or denting. Each material undergoes stress tests to ensure it can withstand compression, humidity, and temperature changes during transit.

 

2. Precision Manufacturing: Consistency in Every Fold During production, advanced machinery ensures uniformity in cutting, folding, and gluing. Even minor flaws—like uneven edges or weak seams—are flagged by automated systems. For custom paper boxes, templates are rigorously tested for structural integrity before mass production begins. This attention to detail guarantees that every box in a shipment meets the same high standards.

3. Strategic Packing: Protecting Boxes Inside-Out.Before bulk shipping, paper packaging boxes are carefully packed into larger corrugated cartons. To prevent shifting, we use partition inserts, foam padding, or air pillows. For delicate designs like embossed paper gift boxes, protective films or tissue paper are added to guard against scratches. Each carton is sealed with heavy-duty tape and labeled with handling instructions to minimize rough treatment.

4. Climate-Controlled Logistics: Fighting Environmental Threats.Paper is sensitive to moisture and temperature. During shipping, we partner with logistics providers that offer climate-controlled containers to maintain stable humidity levels (ideally 30–50%). GPS-tracked vehicles ensure real-time monitoring, allowing rerouting in extreme weather. For international shipments, waterproof liners are added to counter condensation risks.

5. Testing the Journey: Simulating Real-World Stress. Before approving a batch, we replicate shipping conditions. Boxes undergo ISTA-certified drop tests, vibration tests, and compression tests. For example, a stack of paper gift boxes must endure 48 hours under weights exceeding standard limits to confirm they won’t collapse.

 

6. Sustainability Without Compromise .Even with robust packaging, we prioritize eco-friendly practices. Recyclable fillers and biodegradable films protect boxes while aligning with green values—a growing demand for custom paper packaging boxes.

From factory floors to store shelves, our custom print paper boxes are engineered to survive the journey. By combining durable materials, precision engineering, and smart logistics, we ensure your packaging arrives as flawless as it left our facility. Whether it’s a small batch of  luxury paper gift boxes or a large order of eco-friendly packaging, quality never takes a backseat.

Interested in stress-free shipping for your paper packaging? Let’s craft a solution that protects your products—and your brand.